Trend Analysis lets you plot your metrics over time, so you can see how they're moving rather than just where they stand today. Pick the metrics you want, choose daily, weekly, or monthly granularity, and Kendall charts them with the underlying numbers in a table below.
You'll find it under KPIs → Trend Analysis.
How to read it
- Date range: the period to chart. It defaults to the last 30 days.
- Daily / Weekly / Monthly: the granularity of each point on the chart. Switch to weekly or monthly to smooth out daily noise and see the underlying trend.
- Pick metrics to chart: select metrics in the table to plot them on the chart. You can plot as many as you want on the one chart, which makes correlations between metrics easy to spot.
How it differs from the KPI Dashboard
The KPI Dashboard is a snapshot: each metric's current value with a comparison to an earlier period. Trend Analysis is the same kind of metrics plotted over time, so it's the page to reach for when you want to see direction, seasonality, or when a change started.
Getting the most out of it
- Switch to weekly or monthly when daily data is too noisy to read.
- Plot a result metric next to a driver metric (for example, Ad Spend next to New Customer Sales, or Website Conversion Rate next to AOV) to see how they move together.
- Use it in weekly or monthly reviews to show direction, not just the latest number.
Related
Still have questions? Reach out to [email protected].