The KPI Dashboard puts all your key metrics in one place. It's the best page for reviewing past performance: pick the metrics you care about, see how each is trending, and compare any period against an earlier one.

You'll find it under KPIs → Dashboard.

Yesterday's numbers are ready early each morning, around 4am in your store's timezone. Kendall processes the prior day's data overnight rather than at midnight, so give it until the morning before you check the previous day.

Choosing what you see

Use Add / Remove KPIs to build the board from Kendall's full metric library: sales and new-customer metrics, storefront and conversion metrics (Add to Cart rate, Website Conversion Rate, and more), ad spend, margins, and so on. For what each metric means, see the Metrics Glossary.

Each KPI shows its value for the selected period, how it changed against the comparison period, and a sparkline. The sparkline is a quick visual of the metric's general trend across the chosen date range. Click a KPI to see its full trend over time.

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Whatever metrics you add to your KPI Dashboard are also included in your daily email report. Building the dashboard around the numbers you care about doubles as setting up that email.

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Date range and comparison

• Date range: the period you're looking at. It defaults to Last 30 Days, with Last 90 Days and Last 365 Days presets.
• Compare to: turn this on to see the change versus an earlier period. You can compare to the Previous Period, Previous Month, or Previous Year. Previous Year is the one to use for seasonal businesses, since comparing this January to last January is far more meaningful than January to December.

Getting the most out of it

• Set the date range to a very long time horizon such as 2 or even 3 years and change the interval to Monthly. This becomes an incredibly helpful long-term birdseye view of your business. Clear trends and patterns will emerge.
• Set the board up once with the handful of metrics you actually steer the business on. It then serves as both your at-a-glance dashboard and your daily email.

Related

• Metrics Glossary for how each KPI is defined.
• All Sources for channel and campaign attribution.

Still have questions? Reach out to [email protected].