By connecting your client to your MCP server, you enable it to use the following tools to answer questions about your data that is available in the Kendall app.

The model decides if and when to use a tool to answer your question. But, if for some reason it isn’t acting deciding correctly, you can try adding “use <tool> from the Kendall connector” to your prompt.

Metrics / KPIs

• get_metrics_dictionary - List all available metrics with descriptions
• get_today_metrics - Real-time intra-day metrics with comparison to previous date
• get_historical_metrics - Historical metrics over a date range with flexible grouping
• get_pacing_forecast - Projected month, quarter or end-of-day totals with a likely range and target checks

Attribution

• get_all_sources_attribution - Attribution breakdown showing which traffic sources drive orders and revenue
• get_attributed_orders - List of orders, products, or product categories attributed to a specific source, campaign, or ad

Conversion Rate Analysis

• get_conversion_rate_by_source - Conversion funnel metrics by traffic source
• get_landing_page_performance - Conversion metrics by landing page, broken down by source and campaign
• get_conversion_timeseries - Conversion funnel metrics over time (sessions, bounce rate, carts, checkouts, orders, AOV)

Paid Ads Performance

• get_ads_report - Detailed paid ads performance with attribution