The Today page is your intraday dashboard. It shows sales and ad spend as the day unfolds, in near real time, alongside a live feed of the orders coming in.

You'll find it at the top of the left nav, under Today. It's the first page in Kendall.

The Shopify data is realtime. Ads data is delayed 30-60 minutes.

What you can use it for

• A quick pulse check on how today's sales and ad spend are tracking.
• Seeing where today's buyers are coming from, by reading each order's click path.

The metrics at the top

The top of the page shows your key metrics for the day, such as sales and ad spend, with a chart. Use Customize to choose which metrics appear, so the page shows what you care about.

The Recent Orders table

Each row is an order:

• Order: the order number. Click it to open the full order detail, including its complete attribution.
• Time: when the order was placed.
• Cust. Type: whether the buyer is a new or returning customer.
• Total: the order value.
• Channel: the sales channel the order came through.
• First Click through Click 10: the customer's click path leading up to the order, step by step.

Click the blue ⓘ icon next to any element for more on what it means. To pull the data into a spreadsheet, use the blue Export link (CSV or Excel).

Getting the most out of it

Use it as your check-in through the day to get a feel for how the day is trending in terms of sales, ad spend and sessions. It’s also useful to glance at the customer journies in the Recent Orderes table to get a sense for if any traffic source is spiking, such as due to an influencer video or email campaign.

To get a more organized, in-depth view of attribution across any date range use All Sources.