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To begin, make sure you have administrator/manager privileges for your Snapchat Ads account.

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Here are the steps to follow:

1. Go to the "Design Your Web Site Ad" section of your ad's settings
2. Scroll down to “Website URL” and append Kendall tracking tags

kendall_source=snapchat&kendall_adid={{ad.id}}&kendall_campaign={{campaign.name}}

1. Repeat adding the Kendall tags to all your Snapchat ads.