Setting up Kendall UTM tags for Facebook Ads

Budget 15 to 30 minutes to complete this task.

Setting up UTM tags for Facebook ads is a bit involved because, unlike Google Ads, there is no account level editing of UTM tags - we need to edit one ad at a time. So, budget about an hour for this process.

If you're already using Northbeam or Triple Whale, there's no need to tag existing ads with Kendall UTM tags as we support the tags from those platforms.

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Remember to add Kendall tags for any new Meta campaigns or ads you create.

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Watch this video for step-by-step instructions

https://www.loom.com/share/52306a509a3043bfa7ca0200125b560b

Please watch the video first before reading on! 5 minutes of time investment can save you hours of needless headache.

There are three Kendall tags necessary for tracking your Facebook ads: one for the source, one for the campaign, and one for the Ad ID, as follows:

kendall_source=facebook&kendall_campaign={{campaign.id}}&kendall_adid={{ad.id}}

NOTE: for Meta ads you need two of these curly braces around the parameters {{campaign.id}} and {{ad.id}}

Campaigns that are NOT Advantage+ Shopping (ASC)